As the cannabis industry continues to grow, it's important for businesses to be aware of the regulations surrounding cannabis advertising. In order to reach your target audience and achieve your marketing goals, it's crucial to ensure that your advertising is compliant with all applicable laws and regulations. Here's what you need to know to keep your cannabis advertising compliant.
Originally written for NewJerseyCannabusiness.com
When opening a cannabis dispensary, most owners understandably focus on pressing issues such as funding, product, logistics and regulations. But take a look at states where recreational cannabis has long been legal and you’ll find another important trend, as well. The dispensaries that succeed tend to pay special attention to one other essential aspect of their business: smart marketing.
Like with any retail category, cannabis is a highly competitive business that gets more crowded with every license issued. To be successful you need to distinguish your dispensary with a unique brand, create a plan to reach valuable customers, and understand how to turn them into loyal fans.
The good news: there are ways to achieve this. Many dispensaries discover that it’s a good idea to get help from experienced marketers. In those cases, it pays to work with a team that understands the state-by-state rules and other challenges of cannabis marketing. But whatever direction you decide to take your marketing efforts, a good place to begin is by asking yourself these five questions:
How to Use Digital Media to Increase Awareness and Attract Customers to Your Cannabis Brand or Dispensary
Consumer digital media has become an essential tool for cannabis brands and dispensaries looking to increase awareness and attract more customers. With so many people spending time online, it’s important to have a strong digital presence to reach your target audience. In this blog post, we’ll explore how you can use consumer digital media to grow your cannabis brand or dispensary.
Create a Dispensary Like No Other: How to Make Sure Your Dispensary Stands Out from the Competition
As the cannabis industry continues to grow, competition among dispensaries is on the rise. In order to stand out and attract customers, it's important for dispensaries to differentiate themselves from their competition. Here are some tips to help you set your dispensary apart:
3 Things Your Cannabis Brand Needs: How Out-of-Home Advertising, a Strong Digital Presence and an Effective Rewards Program Can Help Your Cannabis Brand Thrive
As the cannabis industry continues to grow and become more competitive, it's essential for cannabis brands and dispensaries to find effective ways to stand out and attract new customers. While there are many different strategies that can be used, some have proven to be more effective than others. In this blog post, we'll explore three key elements that every successful cannabis brand or dispensary needs to have: Out-of-Home advertising, good digital presence, and solid rewards program.
Spread the Word: How to Use Out-of-home Advertising to Increase Awareness and Attract Customers to Your Cannabis Dispensary
Out-of-home (OOH) advertising is a powerful way to increase awareness of your cannabis dispensary and attract more customers. OOH advertising can reach people who are outside of their homes, whether they’re walking down the street, driving, or waiting for public transportation. In this blog post, we’ll explore how you can use OOH advertising to grow your dispensary’s customer base.
Common Mistakes that Cannabis Dispensaries Make When Trying to Market their Business to Consumers
As more states continue to legalize cannabis, the industry is becoming increasingly competitive. In order to stand out and attract new customers, cannabis brands and dispensaries need to implement effective digital marketing strategies. However, there are some common mistakes that businesses make when trying to market their products and services to consumers. In this article, we'll take a closer look at these five common mistakes and how to avoid them.
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