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SCREEN TIME FOR YOUR CANNABIS BRAND: What Cannabis Brands and Dispensaries Should Know about Programmatic Digital Out-of-Home Advertising

2/28/2023

 

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​​In the world of advertising, cannabis brands and dispensaries face unique challenges. They are operating in a heavily regulated industry that is still shrouded in stigma, and their marketing efforts must be carefully crafted to avoid running afoul of laws and regulations. One advertising channel that is becoming increasingly popular among cannabis brands and dispensaries is programmatic digital out-of-home (PDOOH) advertising. In this blog post, we will explore what PDOOH advertising is, how it works, and why it can be a valuable tool for cannabis brands and dispensaries.

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How to Use a Content Marketing Strategy to Increase Awareness, Spark Customer Enthusiasm and Build Fan Loyalty for Your Cannabis Dispensary

2/21/2023

 
As the cannabis industry continues to grow, competition in the market is increasing. For cannabis brands and dispensaries to stand out and attract customers, they need to have a solid digital marketing strategy in place. One effective way to do this is by implementing a content marketing strategy. In this article, we will discuss how to use a content marketing strategy to increase awareness, spark customer enthusiasm, and build fan loyalty for your cannabis brand or dispensary.

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Reaching Your Target Audience: 6 Ways Your Cannabis Dispensary Can Connect with the Right Consumers

2/21/2023

 
As a business owner in the cannabis industry, it's important to understand how to effectively reach your target audience. With the growing popularity of cannabis products, competition in the market is on the rise, making it crucial to stand out and attract customers to your dispensary.

Here are some tips to help you reach your target audience and drive sales for your cannabis dispensary. 

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How to Use Target Audience Analysis to Increase Awareness and Attract Customers to Your Cannabis Dispensary

2/14/2023

 
When it comes to marketing your cannabis brand or dispensary, understanding your target audience is essential. By conducting a target audience analysis, you can gain valuable insights into your ideal customers, their interests, and behaviors. In this blog post, we’ll explore how you can use target audience analysis to increase awareness and attract customers to your cannabis brand or dispensary in five simple steps.

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Advertise Responsibly: How to Ensure That Your Cannabis Advertising is Compliant

2/7/2023

 
As the cannabis industry continues to grow, it's important for businesses to be aware of the regulations surrounding cannabis advertising. In order to reach your target audience and achieve your marketing goals, it's crucial to ensure that your advertising is compliant with all applicable laws and regulations. Here's what you need to know to keep your cannabis advertising compliant.

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