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Originally written for NewJerseyCannabusiness.com
When opening a cannabis dispensary, most owners understandably focus on pressing issues such as funding, product, logistics and regulations. But take a look at states where recreational cannabis has long been legal and you’ll find another important trend, as well. The dispensaries that succeed tend to pay special attention to one other essential aspect of their business: smart marketing. Like with any retail category, cannabis is a highly competitive business that gets more crowded with every license issued. To be successful you need to distinguish your dispensary with a unique brand, create a plan to reach valuable customers, and understand how to turn them into loyal fans. The good news: there are ways to achieve this. Many dispensaries discover that it’s a good idea to get help from experienced marketers. In those cases, it pays to work with a team that understands the state-by-state rules and other challenges of cannabis marketing. But whatever direction you decide to take your marketing efforts, a good place to begin is by asking yourself these five questions: Consumer digital media has become an essential tool for cannabis brands and dispensaries looking to increase awareness and attract more customers. With so many people spending time online, it’s important to have a strong digital presence to reach your target audience. In this blog post, we’ll explore how you can use consumer digital media to grow your cannabis brand or dispensary.
Create a Dispensary Like No Other: How to Make Sure Your Dispensary Stands Out from the Competition1/3/2023
As the cannabis industry continues to grow, competition among dispensaries is on the rise. In order to stand out and attract customers, it's important for dispensaries to differentiate themselves from their competition. Here are some tips to help you set your dispensary apart:
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April 2023
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