As the cannabis industry grows, more and more dispensaries are opening up in different areas. This means that dispensaries need to have a good understanding of their local market in order to stand out and succeed. One way to gain this understanding is through analyzing individual dispensary catchment areas to identify specific competitors. In this blog post, we will discuss why this analysis is important and how it can be done effectively.

Out-of-home (OOH) advertising, also known as outdoor advertising, is an effective way for cannabis dispensaries to reach their target audience. OOH media can include billboards, messaging in bars, restaurants, street messaging, and transit advertising. However, with regulations varying from state to state, building a strategic OOH media plan while staying compliant can be a challenge for cannabis dispensaries. In this blog post, we will discuss how cannabis dispensaries can build strategic OOH media plans while staying compliant.

In today’s digital age, it’s crucial for businesses to have a strong online presence in order to succeed. For dispensaries, this means using consumer data analysis to create effective marketing strategies that target the right audience and help the dispensary stand out from the competition. In this article, we’ll explore how dispensaries can use state-of-the-art consumer data analysis to build media solutions that draw customers and grow their brand.