3 Things Your Cannabis Brand Needs: How Out-of-Home Advertising, a Strong Digital Presence and an Effective Rewards Program Can Help Your Cannabis Brand Thrive

As the cannabis industry continues to grow and become more competitive, it's essential for cannabis brands and dispensaries to find effective ways to stand out and attract new customers. While there are many different strategies that can be used, some have proven to be more effective than others. In this blog post, we'll explore three key elements that every successful cannabis brand or dispensary needs to have: Out-of-Home advertising, good digital presence, and solid rewards program.

Out-of-Home Advertising
Out-of-Home (OOH) advertising is a powerful way to increase brand awareness and reach new customers. OOH ads can be placed in a variety of locations, including billboards, transit ads, and street furniture. These ads can be highly effective in reaching people who are on the go and may not have as much time to engage with digital ads. Note: Since each state has distinct rules for outdoor cannabis-related marketing, it’s important to work with partners who have experience placing billboards for cannabis brands. 

One of the benefits of OOH advertising is that it allows brands and dispensaries to target specific areas and demographics. For example, if you have a dispensary in a specific neighborhood, you can place billboards and transit ads in that area to reach the local population. This can be especially effective if you're looking to target a specific age group, such as millennials or baby boomers.

Another benefit of OOH advertising is that it's highly visual and can be eye-catching. A well-designed billboard or transit ad can make a strong impression and help your brand stand out from the competition. Make sure to use eye-catching colors and bold typography to make your message pop.

A Strong Digital Presence
In today's world, having an effective digital presence is essential for any business, including cannabis brands and dispensaries. A strong digital approach can help you reach new customers, build brand awareness, and engage with your existing audience.
One of the most important elements of a good digital strategy is creating and maintaining an effective website. Your website should be user-friendly, visually appealing, and easy to navigate. Make sure to include information about your products, services, and locations, as well as contact information and a way for customers to place orders online.

Social media is another important aspect of a strong digital presence. Platforms like Instagram, Facebook, and Twitter can be highly effective in reaching new customers and engaging with your existing audience. Make sure to post regularly and create content that is engaging and informative.

An Effective Rewards Program
A rewards program is a great way to incentivize customers to come back to your dispensary or buy your products again. A solid rewards program can help you build customer loyalty and increase sales.

When creating a rewards program, make sure to keep it simple and easy to understand. You don't want your customers to feel confused or overwhelmed by the program. Make sure to offer rewards that are relevant and valuable to your customers, such as discounts, free products, or exclusive access to new products.

It's also important to promote your rewards program effectively. Make sure to mention it on your website and social media channels, as well as in-store. Encourage your staff to mention the program to customers and explain how it works.

Get Started Now
Out-of-Home advertising, good digital presence, and solid rewards program are all essential elements that cannabis brands and dispensaries need to have to succeed in today's competitive market. By implementing these strategies, you can increase brand awareness, reach new customers, and build customer loyalty.

If you're looking for help with your cannabis marketing strategy, ZMA Cannabis Marketing can help. Contact Rich Zeldes today (Rich@ZMACannabisMarketing.com) to learn more about our marketing services and how we can help you stand out and attract more customers.