​Flowhub recently released an analysis of the U.S. cannabis retail landscape, based on 2025 transaction data. One of the key findings showed the growing importance of online orders. While walk-in orders still account for the most sales volume, online orders are significantly larger than in-store orders.

• Higher order value: Online orders carry an Average Order Value (AOV) of $68.01, which is roughly 35% higher than the $50.56 seen in walk-in transactions.
• Expanded Baskets: Digital carts are consistently 44% larger than physical ones, averaging 3.9 items compared to the 2.7 items found in walk-in baskets.

The folks at Flowhub surmise that online orders are larger because customers take more time to review products without the time-constraint of being in line at a retail store.  Makes sense.

Another trend found in the numbers is that average cart sizes for in-store shoppers have declined from 2.9 to 2.7 items over the last 24 months. It is assumed that consumers have become more cost-conscious and that has affected their AOV.

​The online customer experience needs to be a focus. Retailer websites must provide an intuitive, efficient shopping experience, offering thorough product information, high-quality photography, and frictionless ordering. The in-store pick-up process also needs to be smooth and efficient.

As the cannabis industry grows, more and more dispensaries are opening up in different areas. This means that dispensaries need to have a good understanding of their local market in order to stand out and succeed. One way to gain this understanding is through analyzing individual dispensary catchment areas to identify specific competitors. In this blog post, we will discuss why this analysis is important and how it can be done effectively.

Out-of-home (OOH) advertising, also known as outdoor advertising, is an effective way for cannabis dispensaries to reach their target audience. OOH media can include billboards, messaging in bars, restaurants, street messaging, and transit advertising. However, with regulations varying from state to state, building a strategic OOH media plan while staying compliant can be a challenge for cannabis dispensaries. In this blog post, we will discuss how cannabis dispensaries can build strategic OOH media plans while staying compliant.

In today’s digital age, it’s crucial for businesses to have a strong online presence in order to succeed. For dispensaries, this means using consumer data analysis to create effective marketing strategies that target the right audience and help the dispensary stand out from the competition. In this article, we’ll explore how dispensaries can use state-of-the-art consumer data analysis to build media solutions that draw customers and grow their brand.

As the cannabis industry continues to grow and become more competitive, it's essential for dispensaries and cannabis brands to have a clear understanding of their target audience. One effective way to do this is by using detailed demographic profiles to define core target audiences for cannabis dispensary marketing. In this article, we will discuss the importance of understanding your target audience and how to create detailed demographic profiles to better target your marketing efforts.

​​In the world of advertising, cannabis brands and dispensaries face unique challenges. They are operating in a heavily regulated industry that is still shrouded in stigma, and their marketing efforts must be carefully crafted to avoid running afoul of laws and regulations. One advertising channel that is becoming increasingly popular among cannabis brands and dispensaries is programmatic digital out-of-home (PDOOH) advertising. In this blog post, we will explore what PDOOH advertising is, how it works, and why it can be a valuable tool for cannabis brands and dispensaries.