Spread the Word: How to Use Out-of-home Advertising to Increase Awareness and Attract Customers to Your Cannabis Dispensary
Out-of-home (OOH) advertising is a powerful way to increase awareness of your cannabis dispensary and attract more customers. OOH advertising can reach people who are outside of their homes, whether they’re walking down the street, driving, or waiting for public transportation. In this blog post, we’ll explore how you can use OOH advertising to grow your dispensary’s customer base.
1. Identify the Best Locations
The first step in using OOH advertising to promote your dispensary is to identify the best locations for your ads. This means identifying high-traffic areas where your target audience is likely to see your ads. You may want to consider areas near your dispensary, as well as other high-traffic areas such as busy intersections, shopping centers, and public transportation hubs.
2. Choose the Right Type of Ad
There are many different types of OOH advertising, so it’s important to choose the right type of ad for your dispensary. Some common types of OOH advertising include billboards, posters, transit advertising, and digital screens. Each type of ad has its own strengths and weaknesses, so you should choose the type that best suits your goals and budget.
3. Create Eye-Catching Design
Once you’ve identified the best locations and chosen the right type of ad, it’s time to create an eye-catching design that will grab people’s attention. Your design should be clear, easy to read, and visually appealing. It should also convey your brand’s message and be consistent with your other marketing materials.
4. Track Your Results
It’s important to track your OOH advertising results so you can see how effective your campaigns are. This will help you make any necessary adjustments and optimize your campaigns for maximum effectiveness. One way to track your results is to use unique phone numbers or website URLs on your ads so you can see how many people are responding to them.
5. Stay Compliant with Local Regulations
It’s important to stay compliant with local regulations when using OOH advertising to promote your dispensary. Different states and municipalities have different rules and regulations regarding cannabis advertising, so make sure you’re following all applicable laws and regulations. This will help you avoid fines and legal issues that could damage your dispensary’s reputation.
Take the First Step
Out-of-home advertising can be a powerful tool for promoting your cannabis dispensary and attracting more customers. By identifying the best locations, choosing the right type of ad, creating an eye-catching design, tracking your results, and staying compliant with local regulations, you can create effective OOH advertising campaigns that help your dispensary grow.
At ZMA Cannabis Marketing, we can help you create effective OOH advertising campaigns that help your dispensary stand out and attract more customers. Contact Rich Zeldes today (Rich@ZMACannabisMarketing.com) to learn more about our marketing services and how we can help you grow your dispensary.