Online Ordering Becoming a Critical Revenue Engine

​2025 Online Cannabis Order Average Order Value (AOV) Was 35% Higher Than Walk-In

​Flowhub recently released an analysis of the U.S. cannabis retail landscape, based on 2025 transaction data. One of the key findings showed the growing importance of online orders. While walk-in orders still account for the most sales volume, online orders are significantly larger than in-store orders.

• Higher order value: Online orders carry an Average Order Value (AOV) of $68.01, which is roughly 35% higher than the $50.56 seen in walk-in transactions.
• Expanded Baskets: Digital carts are consistently 44% larger than physical ones, averaging 3.9 items compared to the 2.7 items found in walk-in baskets.

The folks at Flowhub surmise that online orders are larger because customers take more time to review products without the time-constraint of being in line at a retail store.  Makes sense.

Another trend found in the numbers is that average cart sizes for in-store shoppers have declined from 2.9 to 2.7 items over the last 24 months. It is assumed that consumers have become more cost-conscious and that has affected their AOV.

What This Means for Retailers

​The online customer experience needs to be a focus. Retailer websites must provide an intuitive, efficient shopping experience, offering thorough product information, high-quality photography, and frictionless ordering. The in-store pick-up process also needs to be smooth and efficient.